Fragrance Du Bois is a luxury fragrance brand with a premium ecommerce presence built around craftsmanship, rare ingredients, refined storytelling, and elevated product presentation.
Context
Fragrance Du Bois needed ongoing luxury ecommerce content support across email, website, and social media. Every campaign had to feel premium and editorial while still supporting product discovery, customer engagement, and online sales.
The focus was to create a consistent digital voice across launches, collections, best sellers, gifting campaigns, promotional moments, and evergreen product storytelling.
Details
Time Frame:
Industry:
Luxury Fragrance, Ecommerce
Services:
Email Marketing, Website Content, Website Optimisation, Social Media
Goal:
Build a polished, consistent, conversion-aware luxury communication system.
Overview
The project focused on creating refined campaign messaging across email, website, and social media. The content had to remain concise, sensory, elegant, and commercially clear.
The goal was not to make the brand louder. The goal was to make the brand sharper, more consistent, and more persuasive at every digital touchpoint.
Challenge
Fragrance Du Bois needed digital content that could support ecommerce growth while preserving the brand’s luxury identity. The challenge was to create content that felt refined, consistent, and commercially effective without sounding overly promotional.
✦ Luxury Tone Control
The copy needed to feel premium, sensory, and editorial while avoiding generic ecommerce language or aggressive sales messaging.
✦ Campaign Consistency
Email, website, and social media content had to carry the same refined message across launches, collections, gifting campaigns, and promotions.
✦ Product Storytelling & Conversion
The content needed to create desire, explain fragrance identity, highlight collections, and guide customers toward discovery and purchase without weakening the luxury feel.
Solution
I created a luxury-first content system across email, website, and social media, making sure every campaign carried the same tone, message, and commercial direction.
✦ Email Marketing
Subject lines, preview text, banner headlines, product blocks, CTAs, launch emails, promotional emails, best-seller campaigns, seasonal campaigns, gifting emails, and fragrance education content.
✦ Website Content & Optimisation
Homepage copy, campaign landing page messaging, product storytelling, collection descriptions, CTA refinement, banner copy, ecommerce content clean-up, and clearer product discovery paths.
✦ Social Media & Brand Voice
Refined captions, launch storytelling, ingredient contrast, scent mood, collection narrative, product positioning, and consistent luxury tone across Instagram, website, and email touchpoints.
Results
Fragrance Du Bois now has a more consistent luxury communication system across email, website, and social media. Campaign messaging feels more polished, product storytelling is clearer, and the brand voice remains premium across launches, collections, promotions, and evergreen content.
The ongoing email system supports 4–8 campaigns per month, with performance benchmarks of 35%–45% open rates and 2.5%–5% click rates, depending on campaign type and audience segment.
The content system also supports 12–20 monthly social captions/posts, ongoing website copy refinements, and full campaign rollout across email, website, and social. The result is a cleaner ecommerce journey where customers experience the same luxury tone from first impression to product discovery and purchase.