Sicknote.com is a GP-founded online medical certificate service in Ireland, issuing IMC-registered, doctor-approved sick notes with same-day digital delivery.
Context
Sicknote needed one connected growth system instead of scattered marketing efforts. The brand required a trustworthy website, high-intent paid campaigns, stronger organic search visibility, and a credible social presence, all working toward the same goal: more completed consultations across Ireland.
The work spanned brand expression, website design and conversion optimisation, paid search and social advertising, technical and content SEO, and social media growth.
Details
Time Frame:
Industry:
Healthcare, Online Medical Certification
Services:
Website & Branding, Paid Advertising, SEO, Social Media
Overview
The project turned Sicknote into a connected acquisition system rather than a set of standalone tactics. The work covered a full brand and website rebuild, high-intent paid campaigns, organic search growth, and credibility-driven social content, all aligned around the same-day sick note and medical certificate journey.
The main objective was to make Sicknote easier to trust, easier to find, and easier to convert for patients searching for online sick notes and doctor-certified sick leave in Ireland.
Challenge
Sicknote operates in a market where trust is the deciding factor, patients need to believe a certificate is genuinely doctor-issued before they’ll pay for it online. The brand needed a faster, more credible website, sharper paid targeting, stronger organic visibility, and social proof that reinforced legitimacy at every touchpoint.
✦ Trust & Credibility
Patients needed clear, consistent signals: IMC-registered doctors, verified reviews, and a transparent process, before completing a same-day certificate request.
✦ Conversion Speed
The website needed to move high-intent visitors from landing to completed consultation with minimal friction, on a same-day timeline.
✦ Search & Social Visibility
Sicknote needed stronger rankings for sick note and medical cert terms, plus a social presence that built awareness and reinforced credibility.
Solution
We built a full-funnel system where brand, website, paid, SEO, and social worked together around one conversion journey instead of running as separate channels.
✦ Website & Branding
A clean, trustworthy, fast-loading WordPress site with clear credibility cues and a simple same-day path to a certificate, built to convert high-intent patients.
✦ Paid Advertising
High-intent Google Search and Meta campaigns capturing same-day demand, with condition-specific landing pages matched to search intent.
✦ SEO
Rankings built around online sick note and same-day certificate terms, backed by authoritative blog content on Irish sick leave and workplace benefits.
✦ Social Media
Short-form video on entitlements, process, and doctor credibility, alongside topical content around flu season and workplace rights, building trust at scale.
Results
Sicknote now runs as one connected growth system instead of disconnected marketing activity. Brand, website, search, paid, and social all pull in the same direction, driving a faster, higher-converting patient journey.
Website conversion rate improved +33% (4.7% → 6.2%), with page load time down 44% (3.6s → 2.0s) and a 24% drop in bounce rate.
Paid campaigns delivered +42% more conversions (712 → 1,011) while cutting cost per acquisition 27% (€11.80 → €8.60), at a strong 3.4x ROAS.
Organic search grew +37% in clicks (9.4K → 12.9K) and +29% in impressions (1.6M → 2.06M), with average position improving to 6.4. Social reach grew +61% (174K → 280K), engagement +44% (12.9K → 18.6K), and followers +22% (11.6K → 14.2K).